bwin Management Summary
bwin stands for...
- innovation and variety in online gaming products
- sponsorship in top-level European sports
- corporate social responsibility
bwin is the world’s biggest publicly listed online gaming platform. More than 20 million users have registered for the extensive line-up of Sports bets, Poker, Casino and Games. bwin has 1,500 employees, 850 of which are based at the headquarters in Vienna.
The bwin brand is recognized worldwide. In its commitment to responsible gaming, bwin sets new standards in the online gaming industry.
From a start-up company to a market leader
betandwin – as bwin was known from its founding until 2006 – began life with 12 employees in 1997. The first website, offering sports bets, went online a year later. In 2002, customers were first able to place bets on sports events while the events were taking place. This was made possible by the launch of the live bet, which is one of the flagship products at bwin. The bwin line-up, which is accessible via both computer and mobile phone, is a massive hit: the word "bwin" is entered into search engines more than 125,000 times a day.
Brand and sponsoring
bwin is one of the most well-known brands in Austria and has a high degree of brand awareness beyond Austria's borders. Sponsoring of sports has always been a key aspect of the company philosophy. As jersey sponsor of Real Madrid and AC Milan and premium partner to FC Bayern Munich, bwin is present at some of the biggest football stadiums in the world. Motorsport fans also know bwin as longstanding sponsor of numerous MotoGP races.
Business model and licenses
The parent company bwin Interactive Entertainment AG (“bwin”) is listed in the blue chip ATX index on the Vienna Stock Exchange and provides its subsidiaries and associated companies with various services such as software development, marketing, communication, human resources and finance. The operational business of the bwin group is conducted by subsidiaries and associated companies based on licenses (e.g. in Germany, Italy or Gibraltar).
Commitment to social responsibility
A dedicated Corporate Social Responsibility department guarantees that products are designed in a way that offers maximum social responsibility. Protection of minors, protection against manipulation of bets as well as prevention of gaming addiction are key aspects of the bwin CSR philosophy. bwin supports research in this field in a joint project with Harvard Medical School. bwin is also active in the EGBA (European Gaming and Betting Association), where it lobbies for fair competition within a regulated online gaming market. As founder and member of the ESSA (European Sports Security Association), bwin campaigns against manipulation and fraud in the fields of sports and betting.
bwin – more facts and figures
Company:
- Gross gaming revenues 2008: EUR 421 million
- 20 million registered customers
Products:
- 15 million hits and up to 980,000 users a day
- 282 million bets placed in 2008
- Up to 14,000 concurrent bets daily on more than 90 sports
- 6 types of poker, more than 80 casino games and 60 games