More than 14,000 bets daily
bwin sports bets
Sports bets are the core business at bwin. The first website was launched in 1998 under the name www.betandwin.com. Today, the sports betting line-up includes more than 90 different sports. More than 14,000 bets are online at the same time and this figure can increase to more than 30,000 over the course of a day. bwin has therefore become Europe’s biggest sports betting provider. This, combined with the high number of registered customers, gives rise to more than 1,000,000 bets placed every day.
The biggest betting line-up
110 bookmakers are responsible for the line-up and work around the clock to produce odds on sports ranging from Football to Alpine Skiing and from Tennis to Ice Hockey. The core area of customer interest is Football: Bets can be placed on more than 500 leagues in over 100 different countries. Up to 200 different sport bets are available on matches of major events such as the European Championship, the World Cup and the Champions League. There are 96 different sports in the bwin database (as of February 2010) – these include all popular ball-related sports, US sports as well as all major winter sports and motorsports ranging from Formula 1 to MotoGP. bwin customers are not limited to traditional sports, such as football or tennis. “Exotic” sports such as Roller Hockey, Futsal and Darts are also included in the daily line-up.
Not only sports...
... are on offer in the betting line-up. Customers will find exciting odds on a range of events outside the area of sports. These include bets on politics and entertainment such as the Oscars, Talent Shows, the Eurovision Song Contest and “Miss” events.
Something for everyone
The variety of bets on offer is just as comprehensive as the range of sports offered. Customers who want to place Football bets can begin with the traditional 3-way bet, i.e. win, draw, loss, but also take their pick from special bets such as “Who will score the last goal?” or “Will there be a safety car period during the race?”
International and regional
The primary focus is to offer a line-up of all worldwide sporting events which are adjusted to regional requirements. bwin offers its entire betting line-up in 22 different languages. Teaser articles, which are tailor-made to suit individual countries, offer background information on upcoming sports events. The Bet of the Day shows the current odds and the betting behaviour of bwin customers – a useful tool for customers who haven’t yet decided on 1, X or 2.
More than just sports bets
Numerous free features guide bwin customers on their path to success. The Livescores section informs customers in real time about the current state of play for a wide range of sports events. Comprehensive statistics form the basis for correct picks. Customers can also use the results feature to find out the outcome of their bets. Those who would like to receive the betting line-up tailored to their own personal interests can subscribe to the daily odds list, which is then sent to them via e-mail. Tutorials and demo features are also available for customers who do not have a great deal of experience in placing bets.