German Basketball League (BBL)
bwin has a longstanding, successful partnership with the German Basketball League (BBL). For the current season, bwin is official sponsor of the BBL events ALLSTAR Day, TOP FOUR and Champions Cup.
Alongside football, handball and ice hockey, basketball is one of the most popular team sports in Germany. The first national champions were crowned back in the 30s and the sport has been played in a league system since the 1966/67 season.
As part of its professional development, the league parted company with the German Basketball Association (DBB) in 1994, and has since been organised by Basketball-Bundesliga GmbH, where the clubs themselves make up the executive management. BBL games draw in annual crowds of almost 1,200,000 fans, with many more watching the games on TV. The BBL website also has around 30,000 visitors a day.