Corporate Social Responsibility
Corporate Responsibility 2.0: Gaming on the World Wide Web
As online gaming pioneer, bwin has brought the enthusiasm for gaming and betting to the internet. bwin wants to reach out to the new generation of online gamers – with exciting and challenging offers – and takes responsibility. bwin builds on the strengths of the web in order to tie up responsibility and gaming.
Responsible Gaming for bwin is based on the following three pillars: gamer security, protection against gaming addiction, and gaming security.
1. Gamer Security
bwin takes responsibility for the security of its gamers. For their protection, bwin follows the principles of the EGBA (European Gaming and Betting Association) by excluding minors and protecting privacy. This requires responsible data and payment processing. Independent authorities strictly monitor the fairness and randomness of the games. Marketing, too, is focused on gamer protection. A fair gaming line-up only makes promises that it can keep.
Not least the quality of bwin's gamer security is ensured by an audit conducted by the internationally recognised and independent non-profit organisation eCOGRA (e-Commerce Online Gaming Regulation and Assurance).
2. Protection against Gaming Addiction: Research - Prevention - Intervention
bwin's Responsible Gaming Team provides help for people with gaming problems within its gamer protection scheme. In the world-famous Division on Addictions (DOA), Cambridge Health Alliance, a teaching affiliate of Harvard Medical School, bwin has had a research partner for many years that is also a pioneer in the field of addiction research.
More on the research by the Division on Addictions
DOA is the first research institution to use real gaming behavior around the world as the basis for researching online gaming. Its research findings not only continually benefit the research community but also contribute to the bwin responsible gaming user services, the activities of the Responsible Gaming Team, and employee training. EMERGE, a gaming-addiction training program, helps every bwin employee learn about unusual gaming behavior and understand how bwin takes care. Such measures include the explanation of the self-help toolkit, limits and the closing of accounts, and the referral of gamers to sources of help with which bwin cooperates on site. In preventing gaming addiction, bwin also adheres to the EGBA principles.
More on bwin’s responsible gaming approach
3. Gaming Security
bwin assumes responsibility for the security of its gaming line-up in two ways: first of all, bwin ensures “gaming usability” to keep gamers from making mistakes, such as placing bets or wagers unintentionally. Secondly, the bwin online monitoring system and the experienced eye of the bookmakers help protect against fraud. Manipulation of bets and money laundering are crimes, not a game. There, too, bwin works in close cooperation with the ESSA (European Sports Security Association) in the framework of the EGBA.
Personal responsibility is the most sustainable form of prevention
bwin's customers take responsibility for their gaming. As experienced internet users, they are willing to undergo an identity check. Every responsible gaming provider must exclude minors and players with blocked gaming accounts. bwin customers take advantage of bwin's gaming line-up and information services and the option of voluntarily closing an account. bwin respects the self-control of our customers. That is the most sustainable form of protection.
No business with problems
The bwin business principle is: bwin does business with the fun people experience when gaming and betting, not the problems that people have with them. Anyone who is unable to size up risks, does not know his or her limits, or suffers from addiction is, in bwin's opinion, someone who needs help – but he or she is not a customer with whom bwin wishes to do business. All of bwin's responsible gaming activities are designed with this principle in mind.
Further informationen
Please download bwin's CSR Factsheet.